![The Hard Truth about Niching Down & How to Use Behavioral Science to Pick a Niche that Builds Traction [SOLO SESH]](https://s3.castbox.fm/4f/de/62/39ed3eeccbcf84ae9b0aa50458002cf058_scaled_v1_400.jpg "The Hard Truth about Niching Down & How to Use Behavioral Science to Pick a Niche that Builds Traction [SOLO SESH]")
The Hard Truth about Niching Down & How to Use Behavioral Science to Pick a Niche that Builds Traction [SOLO SESH]
Description
Join the One-Time Only FREE Masterclass on How to "Nail Your Niche". Reserve your spot today at howiechan.com/niche.
In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success. He delves into one of the most emotionally charged, yet often missed and misunderstood, concepts in business: niching down.
Howie clarifies what a niche really is, shares the three human truths that drive your resistance, and provides a framework called the Beachhead Commitment to help you choose your first profitable niche without overthinking.
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Episode Breakdown:
03:01 A simple way to think about a niche
07:33 The 3 human truths that stop us from picking a niche
13:04 The power of niching down
15:51 The Beachhead Commitment framework
24:28 What you need to keep in mind
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